Explain it Like I’m 5 Years Old
Charles Laughlin Charles Laughlin

Explain it Like I’m 5 Years Old

Whenever I interview someone I try to keep in mind that person in the audience who thinks they are supposed to understand a specific business term or concept but in reality they have no idea what it means.

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To Sell or Not to Sell
Charles Laughlin Charles Laughlin

To Sell or Not to Sell

Anyone who attends conferences has been through this. A speaker billed as delivering a thought-leading talk on the state of the widget industry instead stands up and lays into a 30-minute sales pitch for widget X, the product they represent, with no apparent shame.

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Small Room Glossophobia
Charles Laughlin Charles Laughlin

Small Room Glossophobia

I am sure we have all heard at some point that public speaking is one of our most commonly cited fears. It even has a name. Glossophobia.

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The 'Art' of the Interview
Charles Laughlin Charles Laughlin

The 'Art' of the Interview

I think well-prepared, scripted interviews suck. I might put it differently when I say this, but it is what I believe.

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How to Rid the Room of Crickets
Charles Laughlin Charles Laughlin

How to Rid the Room of Crickets

One of the most awkward experiences you can have as a conference pro or speaker is at the end of a keynote or panel when the audience is asked if they have any questions and you are greeted with the soothing chirping of crickets.

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Your Videographer is a Crowd Multiplier
Charles Laughlin Charles Laughlin

Your Videographer is a Crowd Multiplier

A common worry for conference organizers is that the A-list speakers they recruited for an event will be disappointed by the size of their crowd. Use your videographer to soften the blow.

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