Master the Craft

The Craft of Conferencing team has decades of experience producing business conferences and summits designed to achieve objectives ranging from delivering thought-leading content to creating the optimal environment for partnership formation.

Whatever event type it is, we’ve done it. Almost. We don’t do weddings.

Led by veteran conference professional Charles Laughlin, The Craft of Conferencing is here to make your next conference great.

We can also make you a better conference participant, as an organizer, speaker, sponsor, or delegate.

We help you raise your game through our blog, newsletter, and Craft of Conferencing Podcast.

You can also reach out to us, book some time, and tap into our experience with everything from event marketing best practices to overcoming stage fright.

Here’s to mastering The Craft of Conferencing.

Master the Craft
Explain it Like I’m 5 Years Old
Explain it Like I’m 5 Years Old

Whenever I interview someone I try to keep in mind that person in the audience who thinks they are supposed to understand a specific business term or concept but in reality they have no idea what it means.

To Sell or Not to Sell
To Sell or Not to Sell

Anyone who attends conferences has been through this. A speaker billed as delivering a thought-leading talk on the state of the widget industry instead stands up and lays into a 30-minute sales pitch for widget X, the product they represent, with no apparent shame.

Small Room Glossophobia
Small Room Glossophobia

I am sure we have all heard at some point that public speaking is one of our most commonly cited fears. It even has a name. Glossophobia.

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